HARRA

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Hamidreza Ahmadi Ashtiani
Hamidreza Ahmadi Ashtiani Logo

HARAA typography, which stands for Hamidreza Ahmadi Ashtiani, looks like HARAA standing upright with an (alef), the first letter of the Farsi alphabet on a bed of 7 full-name transcripts and relies on a four-point symbol with four sub-points of the same name.  HARAA moves forward and holds the vertical, in the prefix of this word, four points appear that symbolize static. The number 7, which is the title of HARAA bedrock, is called a sacred number in different cultures. Among the numbers, it has long been considered by different nations of the world and has its origins in Mithraism. The existence of some natural factors such as the number of discovered planets in the ancient world as well as the main colors and the like have confirmed its superiority and its metaphysical aspect. In Iranian culture, reaching each of the seven stages is a step towards perfection and has often been used in divine and good affairs and sometimes in demonic and evil affairs, but it has often been used for pure, spiritual, and holy intentions. 7 is also reminiscent of the stages of perfection and progress and is often considered a lucky number. The number 4 indicates stability, stability, and harmonious and pleasant changes like the seasons; the number 4 indicates wealth, success, and reward. Human bodily creation consists of 4 elements. Each year has 4 seasons. The stars are divided into 4 categories and the human body has 4 columns. Despite all this, although the designer’s view of the way of writing is in Persian letters, this view from a horizontal point of view from left to right again evokes the English acronyms HARAA which are, H, R, A, and A.

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